Effective change leadership requires a clear understanding of what is changing, what is the desired outcome of the change—and its impact on all affected parties. It’s crucial to discern not only the primary but also the secondary groups that may be affected. This insight sets change on the right path from the very beginning while reducing potential collateral damage in the process.
Effective change leaders clearly identify what is changing, what is the desired outcome of the change and who will be affected.
Consider a new change you’re leading or preparing for. Ask yourself: what exactly is changing—and what is the desired outcome of the change? Who will this change touch, both directly and indirectly?