Motivation in influence is the process of understanding and aligning the wants, needs and priorities of others with the proposed actions to achieve common goals. This requires empathy and the ability to frame requests in a manner that creates a winning proposition for everyone, making the action less of a directive and more of a mutually beneficial approach.
Influencers create motivation when they frame requests in a way that achieves a desired outcome for all parties.
Consider someone you need to inspire to action. How can you frame your request in a way that enables them to receive something they desire?