Effective communication is a blend of expressing your needs while also tuning into the wants, needs and emotions of your audience. To truly connect, it’s vital to extend beyond our own agendas and align with the priorities of those we’re engaging with.
Demonstrating consideration for the priorities of your audience strengthens rapport, builds trust and makes your message more likely to be received positively.
Think of a person you will be communicating with in the next couple of days. What is one of this person’s highest priorities as it relates to the topic of the interaction? How can your communication accommodate this priority?